This blog is part 2 of our series Video Marketing Guide. After going over the video marketing strategy in the first part, we will now explain how production works and what you should pay attention to. After figuring out the strategy, you should know who…

User-Generated Content (UGC) rapidly became one of the most important aspects of »digital branding«. By definition, it’s the content featuring products people created on their own, without brands interfering in any way. This type of content is so powerful that 85% of people admitted they…

You’ve all heard about video marketing by now; it’s everywhere, and it works. There are many great examples of videos in marketing, from high-end commercials with budgets similar to feature films to short, amateur-made videos that went viral overnight and completely changed some companies forever….

At this point, there isn’t much to say left about the pandemic, lockdowns, and all of the previously »unusual« stuff that became pretty common during the past 2 years. Covid-19 has forced us to make changes, as we had to introduce new workflows to ensure…

At the beginning of 2021, we were tasked with redesigning a website for a company with over 30 years of experience in the industrial automation field – Kovimex d.o.o. Their first website was made around 2010, and since the digital world has drastically changed during…

Marketing is a constant battle for people’s attention. Especially on the internet, where a lot of the ads are displayed in our social media feeds that are filled with organic content from our friends and other people we chose to follow, the advertisers need to…