First, we define our goals then create a strategy that will reflect them. We’ll need to learn all about your products and customers so the strategy can fit into your budget and the sales processes you already use. Next, we come up with a plan; we define what platforms we will use to spread our ads, what kind of content will be published, how we will communicate with the audience, etc.

We create photo, video, graphic, and written content based on our digital strategy and collaborate with influencers, so we get all the content we need. Because of our studio and in-house production, we can offer a unique ratio of quality, price, and delivery time for our content production work that not many others can. Once everything is ready, we continue with our plan by deploying ads through Google’s and Facebook’s ad platforms, coordinating the purchase of ad space on other mediums, and making sure the executing the strategy the way we planned it.

Split testing of different creatives, landing pages, and sales copies are just a few of the things we do to deliver our clients the best possible results. Once the campaigns are live, we constantly check their performance and look for ways to maximize their return to get us closer to our campaign goals. This is where we think digital outperforms traditional marketing because we can accurately analyze the performance of each element of our campaign, test the alternatives and make the necessary changes to the campaign.