IDEAS IN MOTION
Using video production for marketing purposes has skyrocketed in the past few years, and with a good reason – it works. The “numbers” regarding video content are as high as ever. More than 95% of consumers said they watched a product demo video and landing pages with videos on them have conversion rates up to 80% better. Video posts on Facebook generate 1200% more shares and engagement than photos and text COMBINED!
Here are some of the most popular types of videos used for business right now:
- Product videos: commercials, product demos, explainers
- User-generated content (UGC): unboxings, reviews, other content
- Corporate: employee training, company announcements, and speeches, webinars.
- Other creative solutions: 360° video, live streams etc.
From start to finish
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