Ironstar’s “Own The Gym” commercial
At the end of 2021 we produced 2 new commercials for our client Ironstar. Ironstar is a company that designs and manufactures their own fitness equipment, especially multifunctional cages you can use in home gyms. In the blog we’ll go over how we approached this…
MOL Fashion video
Meaning of life was a fashion video project we made for a new collection drop. The creative concept of the video was developed by our team together with the brand’s creative director Jakob Freeland, director of photography was Max Bernard. Casting, production, set design, and…
Video Marketing Guide: Production
This blog is part 2 of our series Video Marketing Guide. After going over the video marketing strategy in the first part, we will now explain how production works and what you should pay attention to. After figuring out the strategy, you should know who…
Video Marketing Guide: Strategy
This is part 1 of our series Video Marketing Guide and focuses on questions that should help you establish your video marketing strategy. Part 2 will cover the production challenges. In this guide, we’re not going to be focusing on whether you should use video…
Improve Your Branding with User Generated Content
User-Generated Content (UGC) rapidly became one of the most important aspects of »digital branding«. By definition, it’s the content featuring products people created on their own, without brands interfering in any way. This type of content is so powerful that 85% of people admitted they…
How to Choose the Right Partner for Commercial Video Production?
You’ve all heard about video marketing by now; it’s everywhere, and it works. There are many great examples of videos in marketing, from high-end commercials with budgets similar to feature films to short, amateur-made videos that went viral overnight and completely changed some companies forever….
Remote Video Production during Covid-19
At this point, there isn’t much to say left about the pandemic, lockdowns, and all of the previously »unusual« stuff that became pretty common during the past 2 years. Covid-19 has forced us to make changes, as we had to introduce new workflows to ensure…
Kovimex website redesign
At the beginning of 2021, we were tasked with redesigning a website for a company with over 30 years of experience in the industrial automation field – Kovimex d.o.o. Their first website was made around 2010, and since the digital world has drastically changed during…
360° content – when should you use it?
Marketing is a constant battle for people’s attention. Especially on the internet, where a lot of the ads are displayed in our social media feeds that are filled with organic content from our friends and other people we chose to follow, the advertisers need to…
